![]() “There’s got to be a better solution,” she recalls thinking. Her “aha” moment for Helaina came at 23, when she learned about parents buying breast milk off the internet. In May, shortages south of the border were so bad that a C-17 - a military supply jet capable of carrying tanks - had to airlift 35 tonnes of baby formula into the country from Germany.ĭespite the recent headlines, baby formula has been on Katz’s radar for years. ![]() have left millions of families without a safe, reliable source of food for their infants. Baby formula shortages in Canada and the U.S. Before her 30th birthday, the Toronto-born, N.Y.C.-based CEO had developed food products for the likes of NUGGS and Dylan’s Candy Bar, become an adjunct professor of food science and technology at New York University, and launched Helaina - a biotechnology company developing what it calls the world’s first “nature-identical infant milk.” At just 12 years old, Laura Katz looked up at her parents and announced to them her raison d’être: she wanted to feed people.
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